Photo by Sylvie Rosokoff

Hello! Alexandra here. I’m an innovative solutions-based strategist and resourceful generalist with over ten years of proven success at globally-recognized cultural organizations, including the Brooklyn Academy of Music (BAM), The New York Public Library, and most recently, TED Conferences. Over the course of my career, I’ve cultivated a passion for development, events, program management, and generating revenue with a collaborative and enthusiastic approach.

Skills and strengths include:

  • Revenue growth and community engagement: membership, building brand awareness, solicitation and acquisition campaigns, grant writing, quality care on the pipeline from initial gift to annual contributions, gala planning, major gift proposals, cultivating and encouraging young donors, Board relations, customer service, reporting and acknowledgements

  • Team leadership and project management: supervision and hiring, overseeing volunteer teams, delegating responsibilities, coordinating efforts with internal and external parties, setting and reaching annual goals with analytics and KPIs, complex prioritization, securing deliverables, increasing efficiency

  • Marketing and communications utilizing CRM databases and email automation software aligning with social media channels, SMART goals, copywriting, and content calendars

  • Event direction and program management: conceiving a big picture while nailing down the details of execution, creating and keeping timelines, multitasking, hiring vendors, designing run of shows, budgeting (expense and income reporting), securing hosts and special guests, crafting invitations and invite lists, meeting deadlines, production logistics, ability to keep calm under pressure

Career achievement highlights:

  • Guiding product development and cross-functional teamwork for the TED Memberships program, almost tripling constituent base within one year

  • Doubling Film at Lincoln Center’s New Wave (young donor) base within one year, forming and overseeing the New Wave Steering Committee, and crafting event underwriting opportunities

  • Launching Film at Lincoln Center Member Newsletters, Member Mingles, Film Clubs, New Year Kick-Offs, and a robust calendar of programs across teams

  • Raising 101% of Film at Lincoln Center’s membership revenue in 2019 with a high of 90% monthly member retention

  • Meeting monthly revenue goals at Museum of the Moving Image by an average of 123%

  • Bringing in local business partners for Member Cafe Hours and cultivating corporate membership at MoMI

  • Pivoting The New York Public Library’s Business Leadership Forum by proposing new leadership and reinvigorating written materials to facilitate giving opportunities

  • Managing the Library Lunch in partnership with The New Yorker raising over half-a-million dollars along with launching onsite giving tactics including pledge cards and Text to Give campaigns

  • Administering the inaugural BAMtravel program and coordinating arrangements for DanceMotionUSA, a cross-cultural exchange partnership between the Brooklyn Academy of Music (BAM) and the US Department of State

  • Programming “A Summer Movie Under the Stars” with Nitehawk Cinema, Prospect Park, and the Brooklyn Borough President’s Office, the first in an annual series of family-friendly films and live music performances, for thousands of attendees

  • Planning and executing events related to Seven Stories Press' 20th anniversary, including There is No Middle Ground at the Brooklyn Public Library

  • Managing new strategic partnerships events at NYPL including a one-night only public performance with Anna Deavere Smith, Notes from the Field

  • Stage Manager for the 50th anniversary celebration of the Library of the Performing Arts (as featured in The New Yorker) and 90th annual Schomburg Center gala

  • Speaking at ArtHouse Convergence (2020) and classes at NYU including Digital Storytelling, Innovation and Fundraising (Professor Elizabeth Ngonzi) and Developing the Screenplay (Professor Daniel Stiepleman)

In addition, Alexandra Siladi was Artistic & Executive Director of Black Lodge Theater. A graduate of UCLA’s School of Theater, Film, and Television, works that she directed, produced, designed, and developed have been seen in New York at the Bleecker Street Theater, JACK NYC, Galapagos Art Space, The Access Theater, The Brick Theater, The Silent Barn, and The Collapsable Hole.  She started her career in theater working on productions with Theater for a New Audience, The Wooster Group, Incubator Arts Project, and The Westport Country Playhouse. Her artwork has been presented at Pen + Brush Gallery in NYC.